PROJECT DESCRIPTION:
Travel And Live Anywhere (TALA) is a members-only housing platform that allows members to live in a sleek apartment they can take anywhere, all while paying the same fixed fee.
1) Social media strategy
2) Short-form content creation
PROJECT GOAL:
Develop a social media content strategy that reflects the TALA member lifestyle and effectively communicates TALA's product offerings to audiences online. Utilize short-form video content to increase brand awareness and encourage membership sign up in anticipation for summer 2023 apartment launch.
EXECUTION:
Produced a bi-weekly video series that 1) highlights the essence of the brand as a luxurious and flexible living experience and 2) educates and clarifies TALA's business model to viewers in a simple and visual way.
RESULTS WITHIN 90 DAYS:
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+360% organic engagement
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+20,000 new accounts reached
