PARTNERSHIP WITH H.WOOD HOSPITALITY GROUP & POSTMATES
PROJECT DESCRIPTION:
Create content that captures Hwoo at H.wood Hospitality Group & Postmates' Coachella on-site activation.
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PROJECT GOALS:
Leverage Hwoo's popularity to generate awareness and encourage festival go-ers to visit H.wood Hospitality Group & Postmates' on-site retreat at Coachella's VIP section.
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EXECUTION:
Documented and produced vlog style Instagram Reel that showcased Hwoo trying H.wood and Postmates' food offerings at the site.
PARTNERSHIP WITH YOUTUBE SHORTS
PROJECT DESCRIPTION:
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Create video content that showcases the launch of Hwoo's at-home dinner parties for partnership with YouTube Shorts .
PROJECT GOALS:
Share Hwoo's hosting and cooking process with audience of food enthusiasts to inspire and encourage at-home dinner parties of their own.
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EXECUTION:
Documented Hwoo's step-by-step cooking process while hosting a group of close friends at his apartment to make viewers feel part of the intimate gathering.