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PROJECT DESCRIPTION: 

 

SHOP ZERO is a fashion ecommerce marketplace that connects consumers to sustainable brands and seeks to inspire a global movement of transparency and conscious consumption.

PROJECT GOALS: 

Crystallize and revamp ZERO's brand identity and content strategy to reach key consumers. 

EXECUTION: 

 

Researched and developed a cohesive brand book outlining ZERO's market positioning, brand identity (logo, color palette, typography) and content strategy (art direction, messaging, and value proposition).

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